Start with the filled bottle, not the empty one
A 100 ml fragrance bottle can weigh 300–500 g filled, and almost all of that load sits on the insert. Every specification decision for perfume packaging boxes follows from the filled weight and the shape of the cap.
We ask for a filled sample bottle wherever possible, because a pack that holds an empty bottle perfectly can still fail a drop test when filled.
Insert options for fragrance
Four insert families cover almost all fragrance work:
- Die-cut paperboard platforms — light, recyclable, best for bottles under ~200 g
- Die-cut EVA foam — grips the bottle body, absorbs shock, best for heavy glass
- Moulded pulp — recyclable, good for sustainable ranges, needs tooling
- Thermoformed trays — precise, glossy, used where the tray is visible on opening
Cap clearance and lid pressure
Heavy metal or wooden caps are the usual cause of failed fragrance packs. If the insert holds the bottle too high, the lid presses on the cap and either scuffs it or bows the lid. The insert depth is set so the cap clears the closed lid by a small margin.
Finishing that suits fragrance
Fragrance lids carry more finishing than almost any other category: gold foil printing over embossed logos, metallised wraps, soft-touch lamination and spot UV. Cellophane or shrink wrapping is normally specified as the final step for retail.
